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For krackmykysnick regarding Rockford Fosgate and Lightning Audio relations; straight from their Investor Relations report. 
http://199.230.26.95/rofo/brands.shtml
Rockford Brands
Car Audio
For over 20 years, Rockford Fosgate has been the brand of choice among our core consumers, 16-24 year old males. Many of these consumers devote a significant portion of their time and disposable income to their car audio systems. We believe our core consumers perceive Rockford Fosgate as the "coolest" car audio brand and we target our message to them using aggressive grass roots marketing. As a result of our consumers' loyalty, we believe Rockford Fosgate has generated loyalty among the retailers who use our brand, products and distinctive marketing programs as a "pull" brand to attract these consumers.
In June 1999, as part of our growth strategy to develop additional brands, we acquired Lightning Audio, a manufacturer and distributor of car audio accessories. In January 2000, at the Consumer Electronics Show, we introduced a line of high-performance amplifiers and subwoofers under the Lightning Audio brand Strike, that are more moderately priced than our Rockford Fosgate products. Our Lightning Audio Strike amplifier won an EIA/CES Innovation Award at the 2000 Consumer Electronics Show. At the January 2001 Consumer Electronics Show we introduced new lines of amplifiers and subwoofers under the Bolt and Storm brands. Lightning Audio won two EIA/CES Innovation Awards for a Bolt amplifier and Storm subwoofer at the 2001 Consumer Electronics Show.
In January 2001 we agreed with Nissan North America to develop a Rockford branded OEM system for three new Nissan vehicles for model year 2002. These vehicles will begin selling in the summer of 2001. Rockford Fosgate systems will be standard in Nissan's Xterra SE and optional in the Xterra XE, the Frontier Crew Cab, Supercharged Frontier Crew Cab and the Sentra SE-R. Rockford's OEM systems installed in these vehicles will include a radio/CD player, speakers and an amplifier.
We currently sell our car audio products in the U.S. through approximately 2,300 independent retail stores, including specialty dealers, audio/video retailers, national consumer electronics retailers and catalog merchants. Internationally, we sell our car audio products in over 60 countries through independent distributors and sales representatives. We believe the Rockford Fosgate brand is as widely recognized in many parts of the world as it is in the U.S.
http://199.230.26.95/rofo/brands.shtml
krackmnkysnick said:
What?!
Rockford Brands
Car Audio
For over 20 years, Rockford Fosgate has been the brand of choice among our core consumers, 16-24 year old males. Many of these consumers devote a significant portion of their time and disposable income to their car audio systems. We believe our core consumers perceive Rockford Fosgate as the "coolest" car audio brand and we target our message to them using aggressive grass roots marketing. As a result of our consumers' loyalty, we believe Rockford Fosgate has generated loyalty among the retailers who use our brand, products and distinctive marketing programs as a "pull" brand to attract these consumers.
In June 1999, as part of our growth strategy to develop additional brands, we acquired Lightning Audio, a manufacturer and distributor of car audio accessories. In January 2000, at the Consumer Electronics Show, we introduced a line of high-performance amplifiers and subwoofers under the Lightning Audio brand Strike, that are more moderately priced than our Rockford Fosgate products. Our Lightning Audio Strike amplifier won an EIA/CES Innovation Award at the 2000 Consumer Electronics Show. At the January 2001 Consumer Electronics Show we introduced new lines of amplifiers and subwoofers under the Bolt and Storm brands. Lightning Audio won two EIA/CES Innovation Awards for a Bolt amplifier and Storm subwoofer at the 2001 Consumer Electronics Show.
In January 2001 we agreed with Nissan North America to develop a Rockford branded OEM system for three new Nissan vehicles for model year 2002. These vehicles will begin selling in the summer of 2001. Rockford Fosgate systems will be standard in Nissan's Xterra SE and optional in the Xterra XE, the Frontier Crew Cab, Supercharged Frontier Crew Cab and the Sentra SE-R. Rockford's OEM systems installed in these vehicles will include a radio/CD player, speakers and an amplifier.
We currently sell our car audio products in the U.S. through approximately 2,300 independent retail stores, including specialty dealers, audio/video retailers, national consumer electronics retailers and catalog merchants. Internationally, we sell our car audio products in over 60 countries through independent distributors and sales representatives. We believe the Rockford Fosgate brand is as widely recognized in many parts of the world as it is in the U.S.
