Do you mean "hicks" as in like "country hicks"? If so , you're way off base. Off Roading and Rockcrawling are very expensive sports and contain all types of nationalities. That truck costs mega bux as well as whatever it costs in innovation to fit that motor in there. The people who build these rides, or custom rides, use very complex engineering to build the vehicles to be indestructible, Dana 60's, lockers, 1/4 elliptical springs, rear steering...and the list goes on and on. Try www.rockcrawler.com for examples.